Nowadays, online Shopping is the mainstream. Everyone does it, Or, If you are thinking of starting (or going to start) an e-Commerce business, it is imperative to be aware of all the essential elements for e-commerce website. Check out these critical elements of an e-commerce website that are a must-have for any progressive online business. and it is a more secure and easiest way to shop than going to a retail store or giving your credit card to a random customer executive. The mode of business is reformed from being physical to internet-based. There is no issue in trusting online Shopping these days, but getting your visitors to shop on your website is the main problem. In today’s eCommerce era, there is a lot of competition. Your E-Commerce website needs to be updated and implement some essential elements to grab your audience’s attention and make sales.
The 9 Essential Elements for E-Commerce Websites are:
#1. A Responsive and Mobile-friendly Web design
Did you know that more than half of all website traffic now comes from mobile devices, and most consumers are more likely to buy from mobile-friendly sites?
Responsive websites adjust to the screen on which someone views them, ensuring that your site looks fantastic and functions appropriately on smartphones, tablets and laptops as well. Responsive E-Commerce website design is the only logical choice for any website and is the way of the future. Responsive web design works on any screen, whether a desktop, mobile, or tablet. Not only does it work, but it also provides a consistent experience, no matter what device you are using.
People now use to purchase mainly through their smartphones. So that, you need a website with a responsive design that works on any platform or device. Making your eCommerce website, mobile-friendly can help you increase both your traffic and conversions! To make your site mobile-friendly, use responsive web design — it is the best practice for eCommerce web design.
#2. Fast Loading Time
40 percent of people will abandon a web page if it takes more than 3 seconds to load. People will leave your website and not come back if it loads correctly. People are busy and impatient, and they don’t have time for that kind of low-quality performance from your side. Low website speed is the killer of online business. A website’s fast loading speed creates a good impression in visitors’ minds and reduces the bounce rate.
#3. User-friendly with easy navigation
This is the essential element of a successful eCommerce website. It is the most crucial part of making your website easy to navigate. If your site is easy to navigate, you will have a greater chance of making a sale from the start. The homepage of your website should be inviting and encourage visitors to click on the products or categories of items they are looking to purchase. Your site’s categories should be self-explanatory and divided into subcategories so that visitors can locate what they’re looking for.
If everything is present before the customer’s eyes, they don’t get confused or frustrated and will not leave your website.
#4. High quality /Optimized Images and videos
Awesome product pages start with stunning Visual content, which gets users’ attention, keeps them engaged, and helps them make purchase decisions.
Because customers cannot physically see or touch the products they are looking at, online Shopping can have drawbacks. And just because of this, it is essential to have professional and high-quality images or videos of your products.
If you want your potential customer to feel confident that they are purchasing, you must use high-quality photos and videos on your site. It will make your site look professional and improve the user experience.
#5. Easy Checkout Process
An eCommerce website should offer an easy shopping experience. The checkout option should be trouble-free, easy, and quick. A functional e-commerce website reduces customer frustration, which helps retain potential customers. One of the most commonly cited reasons for cart abandonment is the ‘too long/complicated checkout process. So, it is necessary to have an easy checkout process on your website.
#6. Secure & Easy Payment Process
If the payment mechanism is challenging to use or faulty, then all of your traffic conversion efforts will be in vain. Ascertain that the payment processing mechanism is in good working order. E-commerce websites are primarily global and have to deal with customers all over the globe. Therefore, a secure and easy payment process/merchant account is essential for the best e-commerce website. You never know a visitor has had an online buying experience in the past or not; therefore, buying and payment process should be simple, easy, and user-friendly.
#7. Multiple Payment Options
Keeping in mind the convenience of customers, there should be multiple payment options like cod, debit/credit card, UPI payments, etc. So, if your e-commerce website has different payment options available, it will attract more customers as they will be able to choose the payment option that suits them the most.
#8. Reviews and Rating Options
It is the most significant part of an e-commerce website because most customers prefer to check product reviews and ratings by the other customers before buying an item on an e-commerce website. Reviews and rating options for a product help the customers in the best product selection process.
#9. Customer Support/Live Chat
In an E-Commerce website, there should be some customer support needs for the customers in case of any problems or questions. To keep your customer happy, always be friendly and respond promptly to resolve any issue.
Visitors or Customers spend very little time reading detailed terms and conditions. Therefore, they always love to use live chat channels to get instant information about the questions in their mind. In this framework, fast, reliable, and easy chat software is essential for educating customers. It is also necessary to add a contact us page or a form to reach out easily.
The E-Commerce websites are designed to be appealing, ensuring a stress-free shopping experience.
Does your site have all these E-Commerce essential elements? If not, do not forget to add these components of an eCommerce website to your site so you can start pulling in more customers and driving more sales.