Are you worried about how to attract customers to your website? Then, here are some proven ways to get more visitors to your website so that you will grow your business instantly.
The design of your website has a big influence on whether or not people trust your business. This is especially significant for small business owners who use WordPress to build their websites and are always looking for cost-effective ways to wow their potential clients. If you’re looking for a low-cost way to attract more visitors to your business, you should change your WordPress design and strive to take it to the next level.
The truth is that by making a few seemingly insignificant modifications, you can substantially improve the impressions of your visitors.
1. Make Website Simple & Easy to Use
Did you know that you just have 50 milliseconds to make a good first impression on your website visitors? You don’t want them wasting time waiting for your eye-catching sliders, pop-ups, and banners to load.
A landing page with a lot of different sorts of material, large galleries, and bright colors may confuse and scare people away. Instead, choose for minimalism by following the guidelines below:
- Make sure that just the most important design components are used, and that there are no unnecessary widgets, banners, or other forms of distractions.
- Create a website structure that is simple to navigate and follows a natural flow.
- Maintain consistency in your design to provide a visual link between different website parts.
- Create a mobile-friendly website with a responsive design.
- Collect client input on the visual and technical components of your website to eliminate unneeded items.
2. Use SEO to Attract Customers
You’ll have a higher chance of attracting potential clients if your website is search engine optimized. Conduct keyword research to determine which keywords consumers use to find what you sell online, and incorporate those keywords into your tags, titles, and content. Search engines will rank your website higher in search results if you use the latest SEO strategies, and potential clients will be more likely to locate your business during their search. If you don’t know how to do it yourself, an SEO specialist can assist you.
3. Calls to Action Should be Included
A particular call to action should be featured on each page of your website, such as “Shop Now” “Call for a Consultation” or “Sign Up”. Make sure your calls to action are visible and easy to activate (even on a mobile device). Use technologies like pop-ups or chat windows to capture clients who are leaving a page without taking any action.
4. Use Live Chat Support
One of the most important strategies to attract potential consumers is to provide a constant, high-quality support system.
When you integrate live chat, you’re not only demonstrating that you care about your customers’ experiences, but you’re also creating a system that allows them to contact you in real-time, 24 hours a day, seven days a week.
So, if you opt to integrate live chat with the Website, you’ll be able to boost your company’s performance in a variety of ways. You can benefit from live chat help in the following ways:
- Due to sales consultations, upselling, and cross-selling, sales have increased.
- Customers’ loyalty has increased as a result of your quick responses and precise responses.
- Direct communication and proactive help, among other things, enabled the detection and resolution of consumers’ trouble spots.
Make sure to include a photo of your support agent in your live chat system to assist you to build a deeper relationship with your visitors.
Visitors will feel more relaxed and convert faster if they know they’re speaking with a real person who speaks with them in a warm and sympathetic manner.
Finally, even if you don’t have a 24/7 support system in place, a dependable live chat plugin will allow your website users to leave messages, which will be converted into tickets and forwarded to your email address.
5. Include Attractive Testimonials to Attract Customers
One of the most important strategies to attract potential consumers is to provide a constant, high-quality support system. Did you know that 72% of people on the internet trust online reviews as much as they would close friends?
Nothing influences a potential customer’s decision to buy your products more than the impressions of other satisfied customers. That is why testimonials should be included on your company’s website. However, you need to pay attention to how you present testimonials if you want them to be appealing and trustworthy. When creating testimonials for your website, there are a few things to think about.
Adding photographs of pleased consumers using your items; avoiding anonymous testimonials. Using testimonials to reveal specific values of your products/services is a good idea.
6. Create a Website Mobile-Friendly
According to Statista, smartphones accounted for 17% of global internet traffic in mid-2013. Meanwhile, according to Search Engine Land, traffic to local sites is growing faster than overall mobile traffic, with 27 percent of visits to local sites coming from mobile devices in the fourth quarter of 2012. There’s reason to anticipate that number will continue to rise. Is your website responsive to mobile device consumers’ needs? It does, thanks to responsive website design.
7. Keep Website Updated
Whether it’s new blog entries, photographs, videos, or items, users come to your site for content. Start by designing a content calendar, which is a schedule for creating and adding fresh content to your website.
Your content calendar can be as basic as adding reminders to your Google calendar or as complex as a WordPress plugin like Editorial Calendar, which allows you to effortlessly schedule, update, and publish WordPress posts.
Conclusion
When it comes to attracting customers to your business, the role of your website design should not be overlooked. It not only influences the experience of your visitors, but it also has a significant impact on your business results because it directly influences the likelihood of conversion.
A poorly designed business website can make your clients doubt the quality of your products and your brand’s trustworthiness, whilst a well-planned presentation will likely increase your earnings. Finally, as you can see, a website that may provide excellent business outcomes is one that is highly functional, easy to use, and keeps visitors guided to important calls to action.
You’ll be able to take your business results to a whole new level after you turn your website into a customer-centric space.