Google Analytics could be a free web site analytics service offered by Google that provides you insights into however users notice and uses your web site. you’ll additionally use chase codes to tag & track any advertising, social, PR campaign or any quite campaign on any platform/website.
Use Google Analytics to tracehighMetrics
• What sources are you receiving traffic from
• Where are the those that read your web site from
• How many of us are visiting your web site
• How long folks are staying on your web site
• What search terms folks ar exploitation to seek out your web site
• What pages on your web site ar the foremost standard
• How quick your web site hundreds
• How abundant mobile vs desktop traffic you receive
2. Track Your Rankings for Specific Keyword Phrases
One of the quickest ways that to examine your ranking for a selected keyword phrase is to appear in Google Analytics or Google Search Console (if you don’t have the 2 connected). See below.
When you click into Google Analytics, navigate to Acquisitions > Search Console > Queries.
Set the date to one thing that works for you – one or three months, perhaps even half-dozen months, to induce enough knowledge.
The list can contain your highest traffic-earning keywords. you’ll be able to see the typical position for every one of those keywords. If you don’t see a keyword you’re trying to find, use the search bar to seek out it (just enter one word).
3. realize What proportion of Traffic is From Organic Search
Knowing each the share and actual numbers can assist you to determine weaknesses and provides you a basis for comparison over time.
To find this info, open Google Analytics and navigate to Acquisitions > All Traffic > Channels.
4. Track Behavior Flow
To find the Behavior Flow, open your Google Analytics and navigate to Behavior > Behavior Flow. See the image below.
Behavior Flow shows however users act along with your content. It provides you a visible illustration of the matter areas that you just may have to consider. 2 of the foremost helpful things to appear at in Behavior Flow ar the quantity of drop-offs (exits from your site) and also the content funnel.
5. Analyze Your Lowest Organic Traffic Earners
Low earners ar posts that herald very little to no organic traffic. they’re like dead weight. they convey down the integrity and rank-ability of your entire web site.
6. Track Conversions
When it comes all the way down to it, the metric that matters the foremost for your success is conversions. Conversions are the actions you would like readers to require on your web site. These actions embrace clicking on your call-to-action, linguistic communication up for your report, partaking along with your social media buttons, etc.